POPxo has launched its first standalone store in Delhi, foraying into the offline retail space. The company further plans to add four more in the coming quarter.
The newly opened store will house the private label merchandise that has been available online through the POPxo Shop.
Priyanka Gill, Founder and Chief Executive of Luxeva Ltd, which runs POPxo, said, “We use data and inputs from our most popular articles, videos and social memes to design products that millennials love. These products are then sold online via content to our existing user base. Now they will be sold offline as well.”
POPxo Shop is selling lifestyle products like bags, notebooks, laptop sleeves, among others. The firm is also eyeing to add skin care and fashion offerings soon.
In April 2018, POPxo had raised around Rs 37 crore in a round led by South Korean company Doosan Corporation’s investment arm, Neoplux, and Chinese mobile company Oppo. The existing investors, including Japanese firm GREE Ventures, IDG Ventures India, Kalaari Capital and Summit Media, have also participated in this round.