Puma India, the German sportswear and lifestyle brand, has announced Sara Ali Khan as its latest brand ambassador for India. With this two-year partnership, Sara will promote the 70-year-old brand’s women’s range alongside their sport-style and training business.
Abhishek Ganguly, Managing Director of PUMA India, said, "Sara truly embodies what PUMA stands for - She is brave, fierce, confident and fun, with a strong influence among the youth. These attributes, make her a perfect ambassador for the brand. Our women's category has been in big focus for us, and with Sara now part of the PUMA family, we are confident that we will elevate it to greater heights in the years to come."
Sara further stated, "When associating with a brand, it is important for me to be with the one that compliments my personality and lifestyle. I strongly believe that if one has no inhibitions about expressing who they truly are, then they can stand out even without a spotlight. PUMA has always encouraged women to express their individuality, whether in the field of sports or beyond it, and that resonates very well with me. I am super excited to be a part of the PUMA family and am eager to try and take the brand to the next level."
Earlier, Puma had appointed Indian cricketer Virat Kohli and boxing champion Mary Kom as its global brand ambassadors.