PURE Home+ Living is on an Expansion Spree

PURE Home + Living, a home décor company, is being offered partnership from DLF Brands Ltd, one of the pioneering lifestyle and fashion retailers in India.

The brand spokesperson said, “We are going to enter into e-commerce. The brand has recently launched ‘Pure Basics’ collection, which is high quality products at reasonable prices.

Our tagline for now is ‘Pure for Everyone’.”

The company is offering franchising opportunities for startups and entrepreneurs, for which they require a minimum space of 800-1000 sq ft, investment of INR 20-5- lacs and ROI of 3 years.

The company is offering a maximum period of financial agreement of 3 years. The target consumer is middle and upper middle class and anyone who wants to set up their home.

PURE Home + Living is on an expansion spree and eyeing at collaborations that goes a long way. They are looking for franchising partners who would show interesting sharing the brand ethos and to expand their brand presence nationally.