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PVR bluO’s largest centre opens doors

Nargis Fakhri roped in as its Brand Ambassador to mark its debut in Bangalore.

Tags: PVR, Ajay Bijli, bluO, Sanjeev Kumar Bijli

August 14, 2012  |  comments ( 0 )  | 
PVR bluO’s largest centre opens doors

 

PVR bluO launched India’s largest bowling center with 27 lanes at Orion Mall, Bangalore with its new Brand Ambassador- Nargis Fakhri. Spread across the area of 40,000 square feet, bluO in Bangalore will provide a fashionable and sophisticated bowling ambience designed aesthetically with never seen like before interiors.

On the launch, Ajay Bijli, CMD, PVR said, “We are thrilled about bluO making its debut in Bangalore. Tenpin Bowling in this new updated avatar is gaining huge popularity all over the world and we believe Indian youth is ready to be entertained this way. BluO the large format bowling and entertainment centers add an extra destination factor to any mall and compliment our multiplexes perfectly. We are delighted to announce Nargis Fakhri as bluO’s brand ambassador. She is young, vivacious and someone who we believe personifies the bluO brand and is a perfect fit for bluO keeping in mind the brand’s philosophy. The response for our existing centres has been overwhelming and thus, we have aggressive expansion plans for bluO towards the launch of eight bowling centres with 162 lanes in the coming three years. The cities shortlisted for expansion include Pune, Mumbai, Chandigarh, Ludhiana, Noida and more. We are pleased to launch our property at Orion Mall, which is clearly the most premium destination in Bangalore. PVR is confident that bluO will be well accepted by the youth of Bangalore.” 

Speaking on the occasion, Sanjeev Kumar Bijli, JMD, PVR said, “We are delighted to finally launch our biggest bowling center here in Bangalore. Bowling is increasingly gaining popularity in the city and is considered as a great form of entertainment. After carving a success story in Delhi, NCR with two bluO centers we are all set to provide the youth of Bangalore with an unmatched destination where they can bowl, party, eat, drink and enjoy a great evening.”

Also present on the occasion, Nargis Fakhri said, “I am delighted to be associated with PVR bluO. I decided to associate myself with bluO since I am passionate about the game of bowling. bluO is something I can relate to when it comes to being a young, enthusiastic, fashionable and stylish destination. PVR is one of the most celebrated and really successful brands and I am looking forward to my association with them. I have been to bluO in Delhi as well but this one is bigger and indeed more enthralling.  I enjoyed bowling today after so long.” 

 


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