PVR Ltd, has launched its first four screen multiplex at Vinayak City Centre at Allahabad, with a capacity of 923 seats. The launch is a part of PVR’s expansion strategy pan India.
Pramod Arora, group president, PVR Ltd says, “This launch is an important step in our endeavour to provide our audiences with a magical cinema viewing experience. We are looking at closing this financial year with launches in some more cities such as Ghaziabad, Chennai and Ahmedabad, across the country.”
Currently, PVR operates a cinema circuit consisting of 116 screens spread over 16 key cities.