PVR strengthens hold

Ramping up expansion for cinemas and bluO.

PVR cinemas are growing swiftly, take their expansion to tier I and II cities. They plan to grow to a target of 500 screens in the next one year. One-fifth of their expansion is phased for tier I and II cities. PVR Talkies is the people’s cinema for tier II and III cities. It is aimed at resurrecting the cinema experience in smaller towns in India. Pramod Arora, Group President and CEO, PVR says, “We have already started setting our base in tier II and tier III cities to meet our patrons growing needs. We aim to reach a target of operating 500 screens by the end of 2014 and of this around 100 screens would be set up in smaller towns and cities. We have aggressive plans to expand our presence in cities like Pune, Ludhiana, Vijayawada, Mumbai, Nagpur and many more.”

For bluO, the bowling centre, the company has big plans too. Currently, the two bowling centers are set up in Delhi and Gurgaon and they now plan to take it further. Arora says, “With bluO, we bring fashion bowling to Indian consumers, who have long aspired for lifestyle entertainment. We plan to invest Rs 70-75 crore in the business towards opening of bluO across cities like Pune, Mumbai, Chandigarh, Ludhiana, Noida, etc in the coming three years. We will soon be opening our centre in Bangalore by next month and it will be the largest bowling alley in India.”