Multiplex chain operator PVR Ltd. aims to invest Rs150 crore to add 100 more screens this financial year to its existing network of 400 screens spread across the country.
Speaking on expansion, Ajay Bijli, Managing Director, PVR, said “We plan to open 100 screens this year and it will require an investment of about Rs150 crore. Our plan is to add 100 screens each year,”
In the long term, the company is looking at taking its total screen count to 1,000 screens. Speaking on location for screens, Bijli said: “About 50% of the new screens will be in the metros. It will be spread out in tier one and tier two cities.”
As part of its expansion strategy, the company had acquired 69.27% stake in Cinemax for Rs395 crore in January this year. Bijli further said there is a huge shortage of screens in India as compared to developed countries, adding, the industry seeks support from the government and there is a need to bring down entertainment tax in the country.
“Entertainment tax in India is very high. As an industry, we are constantly engaging with the government to lower taxes. Lower costs will also help in increasing screen count in the country,” he added.
The company reported consolidated profit after tax during the quarter ended 30 June 2013 at Rs13.9 crore as against Rs7.8 crore in the same period last year, an increase of 79%.