Panasonic has unveiled its special range for the festive season promising assured gifts for consumers and providing them the opportunity to win exciting prizes. Keeping this in mind, the brand has announced further additions to its product portfolio with a new range of direct cool refrigerators, ACs, TVs and digital cameras. The festive period is to last from early September to late October. Speaking on the strategy, Daizo Ito, President, Panasonic India expressed his delight at the opportunity to connect with the consumer base in the country during this festive season. “We provide our customers with the best buying options and become a part of their celebrations. With these offers and latest range of products, we are aiming at growth of 100% during the festive season,” he adds.
Panasonic products are available across pan India through its 5500 outlets presently which they aim to expand to 7500 by 2014. Well for now, they are concentrating on the season in general and rest, as they say, can wait.