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Pantaloons launches 3 Idiots collection

Pantaloons, India’s leading fashion retailer, a part of Future Group, has collaborated with India’s leading boutique film company Vinod Chopra Films, to launch the 3 Idiots apparel and acc


December 07, 2009  |  comments ( 0 )  | 
Pantaloons launches 3 Idiots collection

Pantaloons, India’s leading fashion retailer, a part of Future Group, has collaborated with India’s leading boutique film company Vinod Chopra Films, to launch the 3 Idiots apparel and accessories collection. The collection was showcased at a gala event in Mumbai, with Aamir Khan walking the ramp. Ten, hand drawn doodle T shirts, designed by Aamir Khan during the making of the film, are the highlights of the collection. They reflect both his inimitable style and the soul of the film.Jubilant about his creation, Aamir Khan said, “I hope people like my doodles.” Sanjeev Agrawal, CEO, Pantaloons said, “It is very exciting for Pantaloons to associate with a movie like 3 Idiots and an actor of the calibre of Aamir Khan. Such a unique film required a new approach to replicate its irrepressible spirit. The collection offers shoppers an opportunity to partake in the magic of the movie as well as experience the style of their favourite stars. This association is one more step ahead in defining Pantaloons as a stylish and fashion forward brand. We are very confident that this collection will become a ‘must have’ in every ones wardrobe this season,” Agrawal added.Apart from the Aamir Khan Doodles tees, the collection also includes replicas of t-shirts worn by Aamir Khan in the film, tees inspired by the film, garments worn by Madhavan and Sharman Joshi in the film, as well as replicas of garments and jewellery worn by Kareena Kapoor in the film. Shoppers will also be able to add the Converse 3 Idiots range shoes to their collection, which will be retailed out of all Planet Sports (a part of Future Group) stores in the country.   


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