Paradigm India plans 100 'Fashion Station' stores by 2015

Paradigm India plans to enter organised retail by opening 100 ‘Fashion Station’ stores across India by 2015, starting with Uttar Pradesh and Uttarakhand. By end of FY 2012, the company aims to open 10 stores in major towns of the two states and later expand in other states, including Bihar, Assam, Madhya Pradesh and Rajasthan.
Fashion Station stores will showcase private labels and branded garments, accessories, toiletries and lifestyle products. The store size would vary from 3,000 sq ft to 15,000 sq ft, depending upon the city. The targeted revenues are Rs 50 crore by next year and almost Rs 400 crore by 2015, followed by both company and franchisee owned models for growth.