Rising star Parineeti Chopra has been appointed as the new brand ambassador for Spinz by FMCG major CavinKare.
Commenting on Parineeti being the new brand ambassador for Spinz, ,Keshav Kumar, Marketing Manager, CavinKare said, "We see synergies in appointing Parineeti as the brand ambassador for Spinz as she embodies and reflects the contemporary girl of today- Fresh Face, High Spirited, Easy Going and Bustling with Energy. Parineeti reflects the brand philosophy of 'Stop Me If You Can' while having fun with every challenge that comes in her way. Parineeti is a great fit for the brand and we are happy to be associated with such a youth icon."
Parineeti on her association with the brand said that, "Being on shoots can get very hectic and keep you busy. So, when I'm doing non-stop stuff throughout the day, I turn to Spinz Deo Body Spray which keeps me fresh for long & helps me to be carefree. The brand's values also gel well with my personality in terms of style, attitude and appeal. So, when this opportunity came to me I was quite excited about this association.”
In the fast growing category like deo CavinKare sees Spinz to be one of the key business drivers.