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Parle Agro introduces large packs of its products

Parle Agro that has Mango Frooti, Appy, LMN and Saint Juice in its kitty is betting on driving the in-home consumption to push its sales this summer. The beverage major aims to capture wider consumer


March 15, 2010  |  comments ( 9 )  | 
Parle Agro introduces large packs of its products

Parle Agro that has Mango Frooti, Appy, LMN and Saint Juice in its kitty is betting on driving the in-home consumption to push its sales this summer. The beverage major aims to capture wider consumer base with introduction of large packs targeted at in-home consumption segment. 

The company has introduced Frooti and Appy Classic in 1 litre pack priced at Rs 40. Similarly it has also launched 1 litre PET pack for LMN priced at Rs 36. 

To further increase its penetration in the on-the-go market, Parle Agro has launched a 250 ml pack for LMN priced at Rs 12. 

According to the company, this pack will help in garnering larger volumes. Consumers are price sensitive and a price point of Rs 12 will fill in a huge need gap between the current market price points of Rs 10, 15 & 20.  

Parle Agro will also add about 10 manufacturing units by the year-end. At present, it operates 31 units. The Rs 1,000 crore company also added Hippo snack to its portfolio


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sridhar January 19, 2015 at 11:59 pm

Dear Sir/Madam, Greetings!! I am Sridhar-MBA and having a Extensive marketing experience over 15 years across AP and southern India and having in this line of business of Bottled drinking water (Jars & Pouch) in the suburban areas of Visakhapatnam from last 12 years. Now with the emerging market requirements of bottled water in our region, we like to expand our operations in this region and we have basic requirements to start the plant in a 50 Km range from vizag city and have a plot around 14000 sqft onside of NH5. The location is suitable to start water plant with a TDS over 1200. We are ready to invest for this expansion and like to have your interest to be a part of your esteemed organization as a co-packer or franchisee. Please let us have your opinion as with your association we can excel the local market and join a mutual beneficial venture. Appreciate your feedback on the same. Thanks Sridhar Sri Veda Gayathri Aqua Industries Visakhapatnam

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pramod September 26, 2012 at 11:47 pm

i have package drinking water in jharsuguda district odisha want to tie up with parle agro / bailley plese confirm ernest\r\n waiting

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Jitendra Maurya February 24, 2012 at 8:17 pm

Dear Sir,I want agency for parley agro product in area of chinhat, lucknow

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lokesh April 08, 2011 at 2:15 am

I want to start my own business . Please tell me investment for distributorship.

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Boda Sree Jeevan April 05, 2011 at 4:25 am

We established Packaged Drinking Water Plant in Rajahmundry Andhara Paradesh with Fully automatic Ro and Filling machines from 200ml to 2000ml Pet Bottles and with 20 ltr Bts also which is filled with fully automatic filluing machines with PLC controles. so please help us in getting franchise of Parle Agro Bailey Mineral water in our area.

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viplov February 23, 2011 at 1:02 am

I want to take a franchise of Parle please provide me a details Contact: member@franchiseindia.com

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Shanthakumar February 07, 2011 at 8:37 am

I am looking for a business tie-up with Parley Bailey mineral water as Frachise, please suggest to fo further. Contact: member@franchiseindia.com

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Malkaunsh February 04, 2011 at 12:18 am

Hi, I am looking for a business tie ups or franchise with Parle and so would like to know further in details about thew business opportunity with you. Please confirm. Regards, Malkaunsh Contact: member@franchiseindia.com

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Atul Raj December 07, 2010 at 5:58 am

i want to interested to franchise of parle

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