Baba Ramdev led homegrown FMCG Company Patanjali plans to become Rs 1 lakh crore brand in the next three years as it plans aggressive e-commerce push, new category launches, focus on exports and improving supply chain in the coming years.
The company reported an annual turnover in excess of Rs 10,500 crore in the financial year 2016-17 and had said earlier that it plans to double the revenues to Rs 20,000 crore in the current financial year.
Baba Ramdev Said “In the next 2-3 years, we will reach an annual turnover of Rs 50,000 crore-1,00,000 cr. Patanjali products are available directly and indirectly in around 15 lakh stores across the country. The company plans to take its products to 50 lakh stores in the next one year. For this rapid expansion and to improve supply chain the Haridwar based 25-year old company will hire 20,000 salesmen in the months of January and February this year. We will hire salesmen, area sales manager, zonal managers and regional managers who will help us to take the Patanjali products to the grass root level.”
The company has also launched its e-commerce platform www.patanjaliayurved.net which according to the company helped it to make sales of more than Rs 10 crores in the month of December alone during the trial phase of the portal. The homegrown FMCG Company will also start selling its products online through leading online retailers like Amazon, Flipkart, Bigbasket, Grofers and Paytm Mall.
The company aims to achieve sales of Rs 1,000 crore from the online channel within the first year of operation. Patanjali also said that their products will not be available on discount on the partner sites and all the portals have agreed to that.
Acharya Balkrishna, CEO of Patanjali said “Since almost all our products are priced way below our competitors, we have agreed collectively that there will be no discounts on Patanjali products. The products will be available at full price on all leading websites”.