Patanjali Ties Up With Leading E-tailers

Baba Ramdev promoted FMCG brand Patanjali has announced the launch of its e-commerce platform which according to the company helped it to make sales of more than Rs 10 crores in the month of December during the trial phase of the portal.

The home grown FMCG Company will also start selling its products online through leading online retailers like Amazon, Flipkart, Bigbasket, Grofers and Paytm Mall.

The company estimates that the share of online sales will contribute 15 percent of Patanjali's total turnover in coming years, without specifying the timelines.

Ramdev said “Online mechanism aims to provide convenient and efficient option along with the extension of the traditional retail market. Utmost care has been taken to ensure swadeshi movement and Patanjali products reach every home without compromising policies and business ethics.

Vijay Shekhar Sharma founder of Paytm said “Patanjali has bring about a revolution in the country with what they are doing and we are very proud of it. I think with this association, Patanjali products will reach to every household not just across the country but across the globe”.