Paul & Shark targets men's section

Italian sportwear brand Paul & Shark is all geared

Italian sportwear brand Paul & Shark is all geared up to open more stores in the Indian market. The brand which already has a 1,100 sq. ft. outlet in New Delhi’s DLF Emporio, is on expansion spree to open around 15 new outlets in the country.

The company has entered into 50:50 business partnership with Reliance Brands. The Delhi store exudes a complete men’s collection to match every occasion. The collection includes casual and elegant clothes like shirts and polos, top performing knits and sweaters, lightweight and technical outerwear, pants.

Though the brand is facing several challenges to target the men segment but it is optimistic to make its niche in the indian market.

Paul & Shark has more than 200 outlets which sell garments for children, men and women, in cities like Paris, Milan, New York, Moscow, Dubai, Seoul and Shanghai.