Pavers England aims retail footprint in India

Foreseeing the buoyant demand in the footwear

Foreseeing the buoyant demand in the footwear sector, Pavers England, the UK-based footwear retailer is planning to make its mark in the retail segment across Tier I cities through exclusive franchisee route and in Tier II towns with the local stores.

The $200-million turnover company, which set out its India presence through its network about two-and-a-half years ago, has invested $10 million thus far in the country, including $3 million for an R&D facility.

The company has initiated its operations in partnership with Reliance Footprint with an aim of bridging gap for footwear that lays emphasis on comfort and styling.

The company has invested around $3 million in the R & D segment. At present, there are 10 exclusive franchisee stores and 90 concessions present in multi-brand outlets such as Lifestyle, Central, Reliance Footprint and Shoppers Stop. We plan to add 25 stores by March 2014 and eventually have 500 points of sale by 2014.