Citibank India today announced the launch of a fully integrated and certified mobile payment solution in India and across the Citigroup network, globally. The mobile payment solution, developed by our partner Ezetap Mobile Solutions, allows for more than 320 million card customers in India to make payments through their debit and credit cards at the point of payment. The secured paperless transaction not only does away with managing charge slips but also combines the many benefits enjoyed by Citibank card customers, including instant redemption of reward points, accelerated rewards as well as the ability to opt for the popular EMI payment option while using this new payment alternative. Merchant partners using this device for customer payments and collections will be given real time information during the payment and collection process, providing an integrated, secured and efficient receivables payment solution.
The payment solution will also allow customers to make card payments at the point of purchase at retail outlets, thereby avoiding long queues at payment counters. Flipkart, Shoppers Stop, Bajaj Allianz, Vodafone and BookMyShow are some of the leading brands that are testing and implementing this payment solution.
“We consistently innovate to delight our customers with solutions based on consumer insights that are simple, secure and easy to use. The industry first fully certified and secured mobile payment solution from Citibank, seeks to change the way payments are made for products and services of daily use in India, just as the first ATM pioneered by Citi in 1977 revolutionized the concept of cash withdrawal worldwide. We believe this solution has the potential to change the way payments are made by consumers in India in the future,” said Anand Selvakesari, Country Business Manager, Global Consumer Group, Citibank India.
The Mobile Payment Solution provides businesses the opportunity to be ahead of the curve in payment solutions as consumers expect more secure and convenient methods to make purchases through plastic at the ease of their homes, offices or at busy retail outlets. The solution, an industry first innovation for Citi globally, is expected to change the way payments are made by customers across sectors including travel and airlines, hospitals, logistics, banking, insurance, telecom, e-tailing, taxi services amongst others.