Paytm Mall to accelerate electronics delivery in 25 cities
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Paytm Mall to accelerate electronics delivery in 25 cities
In another effort to expand its operations, the Paytm Mall, a unit of Paytm E-commerce, will start offering 1-2 day delivery in the Consumer Electronics segment across 25 cities. The company says it will invest $35 million to expand its delivery infrastructure for the process. While it will, at first, offer expedited deliveries only on electronics across select cities, Paytm Mall will expand the service to 100 cities in the coming months. 
 
“This will help local shopkeepers offer a more convenient shopping experience to their customers and enable brands to save up to 50 per cent on logistics, as they will be able to bypass inter-city logistics costs. In the coming months, we will rapidly increase the number of items and pin codes where customers can receive their orders the same day or next day,” said Amit Sinha, chief operating officer, Paytm Mall. 
 
The idea of the unit is very similar to that of Amazon Prime, with the latter providing the customers access to video streaming, exclusive deals, offers free one and two-day deliveries on orders. But unlike Amazon’s subscription service, Paytm Mall will not charge consumers for the expedited service. 
  
The company works with third-party logistics providers such as Delivery, Blue Dart Express and Xpressbees that serve around 17,000 pin codes. 
 
While Paytm has been expanding its e-commerce business aggressively, experts say there is still a long way to go for the company to match the level with the two big players- Flipkart and Amazon. 
 
 
 
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