PeeSafe plans to expand to global markets

Redcliffe Hygiene Pvt. Ltd, which manufactures toilet seat sanitiser spray PeeSafe, has raised $1 million (Rs 6.4 crore) in pre-Series A funding from a clutch of investors including Mumbai-based Venture Catalysts, Detroit- and Mumbai-based Alfa Capital, Green Shots Capital and Real Time Ventures.

The investment also saw participation from Harshita Mehta Jain, vice president at Redcliffe Capital, and Govind Rajan, former CEO of digital wallet firm FreeCharge. Quadrant, an FMCG distribution company, also put in money.

The startup plans to use the funds to expand the product line of the parent company Redcliffe Hygiene and to expand to global markets starting with the US, Europe, Middle East, and Southeast Asia.

Vikas Bagaria, Founder of PeeSafe, and Dheeraj Jain, Director at Redcliffe Hygiene, said, "With the funding, we wil achieve our objective of reaching out to 10% of our target market through 1 lakh stores by the end of this calendar year in India alone."

The company claims to have sold over 2 lakh units since its inception in 2015, is available on e-tailers including Flipkart and Amazon as well as retailers such as Le Marche, 98.4 Pharmacy and Global Healthline.

Founded by the husband-wife duo of Vikas and Srijana Bagaria, PeeSafe is an isopropyl alcohol-based toilet seat sanitiser in the form of a quick-drying aerosol.

Redcliffe Hygiene has also entered other sub-personal hygiene segments through products like GymSafe, PalmSafe and MoskitoSafe.