Pepe Jeans India has appointed Sartaj Singh Mehta as Vice-President, Design, the company said in a statement.
Sartaj Mehta was the creative head at ITC Ltd.(LRBD) and was responsible for creating seasonal lines at both Wills Lifestyle and John Players.
Mehta brings with him over 2 decades of industry experience and expertise in the creative domain. He is known for his skill in identifying opportunities to create new product categories for various markets and developing effective and robust growth strategies to ensure long term success.
In his new position, Mehta will play important role in expanding the current product portfolio, as well as planning and developing new product ranges for the Indian market in line with the Pepe Jeans international product line, the company added.