Pepperfry has introduced standalone experiential Studios in the mattress and sleep category, Pepperfry Snooze Studios. These experiential centers are located in high catchment areas across Mumbai, Delhi and Bangalore.
The Pepperfry Snooze Studios have been designed to break through the existing clutter in the category by offering a unique, highly differentiated and best-in-class consumer experience.
During the current fiscal year, Pepperfry is planning to open 30 Snooze Studios in Bangalore, Mumbai and Delhi. The company’s goal is to provide easy access to the consumers in these markets.
Ashish Shah, Founder and Chief Operating Officer, Pepperfry, said, “We are delighted to announce the launch of Pepperfry Snooze Studios, our standalone experience centres in the mattress and sleep category. We are looking forward to providing our consumers with a superior buying experience by providing them with a variety of options and guidance from our in-store experts to choose the right mattress as per their requirements.”