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PepsiCo gives makeover to 7UP

In order to cash in on the huge demand for lemon-flavoured carbonated soft drinks (CSDs) across the country and to take on its arch rival head on, PepsiCo India has decided to give 7UP, the leading br


February 02, 2010  |  comments ( 0 )  | 
PepsiCo gives makeover to 7UP

In order to cash in on the huge demand for lemon-flavoured carbonated soft drinks (CSDs) across the country and to take on its arch rival head on, PepsiCo India has decided to give 7UP, the leading brand under its portfolio, a major push by introducing a new thematic campaign to shore up its sales and revenues in 2010.

 

Accordingly, the company will soon introduce 7UP in a newly designed and neatly packaged form, with its core ‘fresh and cool’ feel across the country. “We will soon launch the new 7UP with the powerful message of ‘lemon refreshment’ that has resonated for consumers in the previous years,” said Alpana Titus, executive vice-president, PepsiCo India.


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