Perfetti launches fruit candy product

Perfetti Van Melle India launched its new product Alpenliebe Mangofillz. The product has been completely developed by the R&D team in India and marks Perfetti's foray into the fruit candy segment. Commenting on the launch, Mr Sameer Suneja, Managing Director, said, “Our flagship brand ‘Alpenliebe' is a big hit among consumers of all age groups. To further strengthen the candy product line, the company has launched ‘Alpenliebe Mangofillz'. Mangofillz is our first offering in the pure fruit candy segment and it is differentiated from all other brands in the market because of being center filled.”