Pernod Ricard to launch vodka brand ABSOLUT limited edition in India

By PTI

 

NEW DELHI: Liquor firm Pernod Ricard today said it will launch limited edition of its vodka brand 'ABSOLUT' in India.

 

The ABSOLUT limited editions which till now had primarily been launched in the mature vodka markets in Americas and Europe will now be launched in India, the company said in a statement.

 

"This initiative will put India in the global vodka map with the other leading markets," it added.

 

The company said it will reach out to various artists and creative minds and give them the opportunity to design the ABSOLUT India limited edition.

 

"The brief is to create an India-themed, India-inspired design and adapt what they love about India and what they think represents India into a fresh, creative design," the company said.

 

The campaign is in partnership with Talenthouse India. The last date to submit the designs is August 6 and the winners will be announced on August 20.

 

The selected design will be incorporated on the 'ABSOLUT India' limited edition bottles giving credit to the designer. Besides this the winner will also receive cash prize.