Prabhat Dairy is targeting to achieve a turnover of Rs 2,000 crore by the end of 2020 on the back of increasing focus on introduction of new products
Prabhat Dairy is targeting to achieve a turnover of Rs 2,000 crore by the end of 2020 on the back of increasing focus on introduction of new products

Mumbai based Prabhat Dairy is targeting to achieve a turnover of Rs 2,000 crore by the end of 2020 on the back of increasing focus on introduction of new products and entry into newer geographical locations.

The Company also plans to increase the share of its consumer business to 50 per cent by 2020 from the current 30 per cent.

Vivek Nirmal, joint managing director, Prabhat Dairy, said, “The growth will majorly come from introduction of new value-added products, one of them being the long shelf life products. We will be launching a host of products in ultra-high temperature (UHT) segment namely UHT cream milk, butter milk etc. apart from cheese, paneer, shrikhand and curd etc., that will help us expand our geographical presence”.

Vivek Nirmal also said “Prabhat Dairy plans to enter regions like the North and Central India. By the end of FY 2018, we will be entering in various Northern, Eastern, Western and Central Indian markets, mainly Tier II and Tier Indian markets towns with higher disposable incomes. We will also be entering the Delhi market and have already made a soft launch with our ghee”.

 
Stay on top – Get the daily news from Indian Retailer in your inbox
Also Worth Reading