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Price alterations by Reckitt Benckiser

Increase is a result of input cost pressures.

Tags: Reckitt Benckiser

May 08, 2012  |  comments ( 0 )  | 
Price alterations by Reckitt Benckiser

Products by Reckitt Benckiser will witness an increase of three-five per cent across categories with immediate effect. The raise is a consequence of input cost pressures. 

The company is witnessing a high double digit growth in India. Urban sales are growing at 20 per cent and rural sales at 30 per cent. The parent company has set a target of two per cent of net revenue growth above market growth on average each year, in the next five years.

Reckitt Benckiser had early this year upgraded India to its regional headquarters for South-East Asia, covering 12 nations representing a market of 1.8 billion people.

Last April, the company had acquired Paras Pharmaceuticals along with its personal care business. It also sold personal care business to home-grown Marico in February.

S Raghunandan had quit Reckitt Benckiser India within three weeks of taking over as the Country Head of the UK-based consumer products maker after quitting as the CEO at Paras Pharmaceuticals, reported by Indianretailer.com in January, 2012.

 


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