PROMART (A Division of Provogue (India) Ltd.) is a revolutionary concept in Value Lifestyle Retailing, targeting the aspiring new generation shoppers
PROMART (A Division of Provogue (India) Ltd.) is a revolutionary concept in Value Lifestyle Retailing, targeting the aspiring new generation shoppers. After achieving resounding success in Ahmedabad, Promart launched its second store in Indore. The store is spread over 45,000 sq. ft. and boasts of more than 80 leading brands at discounted prices, 365 days of the year. The company is targeting mainly the tier II cities and plan to open 3 to 4 stand alone stores every year. Promart stores will provide a solution to the rapidly expanding fashion and lifestyle brands by giving them an organized platform to become accessible to the ever-growing consumer class. The response to the Indore store was phenomenal with 12,000 people visiting the store on the day of the opening. Speaking at its launch, Akhil Chaturvedi, Director Provogue (India) Limited, said, “Internationally, off price sales form approximately 10% of the total apparel and accessories business. With fashion and trends ever-changing, brands need to continuously keep offering a fresh range and, therefore, there is the need to create space for this new range. Promart offers an organized set-up to all such brands to sell their merchandise from the last range at discounted prices to a very large audience seeking fashion and value.” Bipin Gurnani, CEO Promart, said, “Promart will house a judicious mix of domestic and international leading brands under one umbrella, offering the best value and shopping experience. The store will offer Real Brands at Real Discounts and, therefore, brand conscious customers are always sure to get brands that they have always wanted to possess at absolute value for money prices.” He added that Promart, apart from leading brands, is also promoting smaller labels that have the right customer value proposition and with the visibility through mega stores like Promart have a chance to reach their labels to a larger base and become formidable brands. Promart stores will offer a wide range of merchandise catering to men, women and kids, besides household goods and accessories at discounted prices all year round. Promart is a multi-brand outlet that houses more than eighty brands. Now, you can get real brands at real discounts whenever you want in a relaxed comfortable ambience; so you only get discounts on your shopping and not the experience. Also, throughout the year, there will be constant excitement in the stores with innovative promotions, exciting offers and in-store buzz events.