Fashion wear brand, Promod has marked its entry into the e-commerce space by launching on fashion e-commerce portal, Myntra. The brand will be available on Myntra in variants across apparel, accessories and footwear categories.
The products will be available on the portal as well as the mobile app and shoppers will be able to choose from over 350 styles from the brand.
The association with Myntra will benefit Promod as it covers a major share of the online fashion retail market and it will help the brand cater to online shoppers.
Through this association, Promod is looking at Rs 10 crore business in the first year.