Puma, the global-sport-lifestyle brand, has announced cricketer Yuvraj Singh as their brand ambassador. Yuvraj will now be the face of Pumas' new #Love 12 campaign launched especially for Puma and Yuvraj fans.
Rajiv Mehta, MD, Puma India, said, “Yuvraj Singh is the quintessential athlete for Puma. He epitomises the youth of today with his forthright personality, which exuberates confidence. He is an all rounder and his versatility allows the youth to connect to him instantly. With his talent and charisma, Yuvraj is an aspirational personality and an ideal choice to represent Puma.”
Talking about the association, Yuvraj Singh commented, “A strong brand like Puma needs no introduction; it gives me immense pleasure and satisfaction to be associated with a leading sports lifestyle brand like Puma which embodies style, fun and passion. For me, joy and passion are the most important elements of cricket and this drives me to continually improve myself as a cricketer and as a person. Puma shares these same values and I am looking forward to this alliance.”