Senior Correspondent, IndianRetailer.com & Retailer Magazine Sep 13, 2019 / 3 MIN READ
German sports brand Puma has ventured into the wearable category with its first smartwatch that runs Google's Wear OS. The fitness brand has partnered with Fossil Group for the new smartwatch.
The smartwatch has been specifically designed to help athletes or the activity focused wearers to train and track goals. Powered by Qualcomm Snapdragon Wear 3100 SoC, the device will come in three design variants, including Black, Yellow and Rose Gold in Aluminium caseback.
The smartwatch provides a 44mm touch AMOLED display of 328ppi in terms of specs, with support for customisable watch faces. It will also include a few exclusive Puma Cat logo watch faces.
The device will let you customise notification preferences , and calendar settings. In addition to this, users can also listen to music, set up Google Pay and download third-party apps on the Puma smartwatch.
Priced at $275, the smartwatch comes with Google Assistant, NFC support, and swim-friendly design.
The collaboration with PUMA follows a series of highly coveted partnerships with some of the fashion industry's most dynamic labels, including Golden Goose, Aquazzura, and Dover Street Market.
As the retail industry grapples with its environmental footprint, PUMA's initiative paves the way for a greener, cleaner, and more responsible shopping environment.
Prior to leading PUMA's global direct-to-consumer (DTC) business, he held management positions in retail operations and business development at PUMA India.
Ganguly's resignation will be effective from August, as he plans to embark on his own venture in the sportswear ecosystem.
Copyright © 2009 - 2024 Franchise India Holdings Ltd