Puma sales growth rate increases worldwide

German sportswear company Puma , which last week raised its outlook for 2017 sales and operating earnings, reported strong third-quarter sales growth in all regions. Puma’s women sales boost from a new collection from singer Rihanna.

Puma, which rushed out preliminary figures last week, said third-quarter sales rose a currency-adjusted 23 percent in Europe, Middle East and Africa, 16 percent in the Americas and 10 percent in Asia/Pacific.

In a statement Puma said “growth had been driven in particular by footwear, with sales up a currency adjusted 23 percent, and accessories, which rose 24 percent, while sales of apparel were up just 8 percent”.