RIL to target Turkey's apparel brands & retailers with its eco-friendly fabric brand

Reliance Industries ties up with Turkish textile manufacturer Kivanc Tekstil to manufacture and market its sustainable and eco-friendly fabric brand, R|Elan's GreenGold fabric, in Turkey.

The company said in a statement, "Apart from manufacturing and marketing R|Elan GreenGold fabrics, Kıvanc will be the exclusive distributor of Recron GreenGold fibres to spinners, yarn manufacturers and knitters across Turkey."

"The arrangement will enable RIL and Kıvanc to offer the best quality eco-friendly textile solutions to brands and retailers, sourcing their requirements from Turkey, to meet the ever-growing demand of environment-friendly apparels," it added.

Kıvanc Tekstil is catering to major European and American fashion brands and retailers.

Ziya Kıvanc, CEO of Kıvanc Textil said, "At Kıvanc our mission is to be a company that focusses on customer satisfaction, striving to be trustworthy, reliable and sensitive to human health and environmental issues, while producing the best quality fabric brand.".

"We at Kıvanc, do business by providing utmost importance to the environment and well-being of the people. The exclusive distributorship of Recron GreenGold fibres and yarns and being a manufacturer of R|Elan GreenGold fabrics will provide us with immense growth opportunities. Henceforth, most of the polyester blended fabrics will be made out of sustainable fibres at Kıvanc," he added.