Rajasthan Royals announced the signing of Essel Marketing and Promotions as the team's official merchandise partner for the fifth season of the Indian Premier League (IPL). The Mumbai-based strategic marketing company will be responsible for producing a range of high quality fan cheering equipment/licensed products that will be sold at cricket stadia and through retail channels across Rajasthan.
Commenting on the association, Raghu Iyer, CEO of Rajasthan Royals, said, "The merchandising business plays a big role from a business point of view and also because it helps us connect with our fans. We are glad to be associated with Essel and believe this partnership will be a mutually beneficial one.”
Rajasthan Royals co-owner, Shilpa Shetty Kundra, recently unveiled the team's new jersey. The team also bolstered its line-up by acquiring five new players, including England all-rounder Owais Shah.