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RR gets IPL merchandise partner

Essel Marketing and Promotions as merchandise partner.

Tags: Rajasthan Royals, Essel Marketing and Promotions, Merchandise, IPL

April 17, 2012  |  comments ( 0 )  | 
RR gets IPL merchandise partner

Rajasthan Royals announced the signing of Essel Marketing and Promotions as the team's official merchandise partner for the fifth season of the Indian Premier League (IPL). The Mumbai-based strategic marketing company will be responsible for producing a range of high quality fan cheering equipment/licensed products that will be sold at cricket stadia and through retail channels across Rajasthan.

Commenting on the association, Raghu Iyer, CEO of Rajasthan Royals, said, "The merchandising business plays a big role from a business point of view and also because it helps us connect with our fans. We are glad to be associated with Essel and believe this partnership will be a mutually beneficial one.” Rajasthan Royals co-owner, Shilpa Shetty Kundra, recently unveiled the team's new jersey. The team also bolstered its line-up by acquiring five new players, including England all-rounder Owais Shah.


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