Metro Shoes to launch pan-India outdoor and in-store media campaign.
Race 2 has recently tied-up with Metro Shoes. The co-branded tie-up includes extensive outdoor promotion of the movie and a meet-and-greet with the glamorous stars as part of their deal.
Race 2, the much awaited sequel to Race which features Saif Ali Khan, Deepika Padukone, John Abraham, Anil Kapoor, Jaqueline Fernandes and Ameesha Patel is scheduled to open on the 25th of January 2013. Metro Shoes will hold contests for its customers and give away 500 Race 2 tickets all over India. They will also hold a fan meet and greet with the stars of the movie.
As a promotion, Metro Shoes will launch an extensive pan-India outdoor and in-store media campaign. This campaign will promote the movie and the tie up with Metro Shoes. Tier I, II and III cities are being targeted for the same.
“Metro Shoes is synonymous with fashion and what better way than to partner with the Race franchisee which has an eclectic mix of fashion and glamour. Through this partnership, we hope to re-inforce our brand with the right positioning and reach out to a larger set of audiences”, said Lavina Rodriqgues Pinto, Marketing Manager, Metro Shoes on this association.