Race For The Best
Race For The Best

Flipkart has claimed that it has kept its lead over Amazon India on smartphone sales, even as both platforms claimed more than doubling of sales in the category on the second day of festive sales. Flipkart claimed to have sold 1.3 million smart phones in the first 20 hours, double the number of orders as compared to the same period last year.

Flipkart had seen overall sales of Rs 1,400 crore in a single day last year during the smartphone sales day. The company did not disclose gross sales number. Flipkart also claimed an overall market share of 65% of online sales, and 75% in smartphone category since the start of its flagship Big Billion Day event on Wednesday. Amazon claimed a higher growth in sales in the smartphone category.

Analysts tracking the sales are saying that gross merchandise value (GMV) on Thursday could have crossed Rs 2,500 crore. Anil Kumar, CEO, RedSeer said  "Overall, on Day 1 of sales on Wednesday, the industry saw a GMV of Rs 1,000 crore.”
Amazon kicked off its Great Indian Festival for all customers on Thursday, after giving an early access to Prime customers for 12 hours on Wednesday, in which it saw large appliances emerging as the biggest category.

Industry experts said both platforms changed prices on some products to match deals that did well on rival platform, especially on products like MacBook Air and iPhones. The trend during day two on cashback website CashKaro was that top players Flipkart and Amazon India were neck-toneck on their smartphone sale war, because of price-matching.

Swati Bhargava, cofounder, CashKaro "When Flipkart started their sale at midnight, they had very good pricing on iPhone, which Amazon matched within the night Alternatively, MacBook Air price was lower on Amazon, which was matched by Flipkart."

 

 
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