Rado unveils TVC

Looks at stronger visibility and reach with newly launched print ad and TVC.

The luxury Swiss timepiece brand, Rado is now going strong with its marketing strategies for the Indian market. It has recently unveiled its TVC and print advertisements featuring the Bollywood actor, Hrithik Roshan. Having established itself as a preferred luxury watch brand in the market this debut TV Commercial will reiterate the brand’s promise of perfection, sophistication and uncompromising style.

Hrithik who is the brand ambassador of Rado will be seen in the TVCs shot at Jaipur and will showcase the Rado HyperChrome collection. Rado CEO Matthias Breschan commented “Hrithik has been a Rado ambassador since 2011 and we are delighted that he was able to find time in his busy schedule to make this fantastic mini film. We are sure both Hrithik’s fans and fans of Rado will love it and are convinced it will help to raise Rado’s profile all over the world.”