Potato chips brand Lay's has roped in Bollywood actors Ranbir Kapoor and Alia Bhatt as its Brand Ambassadors.
As part of this association, Alia and Ranbir will be seen endorsing Lay's new campaign, ‘Smile Deke Dekho’, which has launched packs that feature six different smiles that capture different moods and emotions.
Dilen Gandhi, Senior Director, Marketing (Foods category), PepsiCo India, said, “We are thrilled to have Ranbir and Alia on board as brand ambassadors for LAY’S. Not only are they both amazing youth icons but also amongst the most talented actors of their generation. We are confident that combining Lay's, one of India’s most loved brands with Ranbir and Alia’s talents will enable us to tell the kind of stories that strongly resonate with not just our consumers but the country at large.”
Ranbir Kapoor stated, “I have always resonated deeply with Lay's and I’m extremely thrilled to be the face of the brand. It has seamlessly paved a way into the hearts of the young and has been a part of their fun, special and celebratory moments. The new Lay's Smile Deke Dekho packaging is a beautiful concept and a step forward for the brand to connect with the youth. I believe that a smile goes a long way in building connections with friends and familiar people and Lay's Smile Deke Dekho is all about the simplicity of sharing a smile.”
Alia Bhatt added, “Fun moments with friends are accompanied by packs of Lay's and to be its brand ambassador is immensely cool and exciting! I love the new Lay's Smile Deke Dekho packaging and it is so much fun communicating through different smiles on the packs. A smile is infectious and carries the power to instantly uplift and change the mood. I am really looking forward to starting off my journey with the brand creating interesting content and storytelling.”