Franco Leone, the youth fashion brand of men’s footwear, has appointed Ranbir Kapoor as its brand ambassador. Scheduled to be launched in November this year, the new advertising campaign, captures the various moods of Kapoor.
Franco Group,Chairman, SC Bhambri, said, “With Ranbir, we plan to strengthen Franco Leone connect with the men’s and youth. A Franco Leone product reflects the evolution of the brand in keeping with the changing consumer attitudes. As a youth icon, Ranbir is a trend-setter and appeals to a young audience. His style, charisma and attitude are reflected in the sentiments of millions of young Indians who aspire to be fashionable and trendy. He brings with himself a refreshing new look which we believe will go a long way in reinforcing universal appeal for the brand.”