ViziSense, India’s leading online audience and ad measurement platform, has recently released an extensive and comprehensive report on the fast growing B2C e-commerce segment. As per this report, while the online audience grew by 40 per cent from July 2010 to June 2011, e-commerce (non-travel) grew three times of that. The report also showcases the meteoric growth of the Services category (group-buying and daily deal sites as well as ticketing sites) which has created plenty of first-time online shoppers and kept them online, hungry for more deals.
Commenting on the report, Amit Bhartiya, GM, ViziSense said, “The huge buzz seen in the e-commerce category funding and valuations last year has been matched by real and continued growth within this category. New formats and innovation like cash on delivery and free shipping have broken the barriers for Indians to come out and embrace e-commerce in large numbers and a combination of great deals and convenience will lead the charge for this category going forward. We are also amazed to see the huge traction that recently launched sites like Flipkart, Fashionandyou, Snapdeal and Bookmyshow have gained”.