With emerging consumer trends, it's only fitting for Parx to reflect the attitude of today's young Indian men, who like things simple and uncomplicated. And bringing this idea to life in the form of a free-spirited leaping stag, Parx endorses the philosophy of 'Live easy'.
As a part of new positioning, they have introduced a new logo and positioning. The merchandise is now more edgy and fun. A new product line has also been introduced.
Further, Parx has extended its brand identity ‘Live Easy’ to its retail formats. The brand has launched Parx House, its retail brand. Every minute detailing at Parx House, including store design, product display and visual touch has been enhanced to connect with the gen-next youth of today. The lighting of the store ranges from overhead ceiling rafts to shelf-level product lighting, creating a relaxed mood for the modern men of today while allowing for adequate visibility to fashion highlights in the collection.
Besides the spectacular facade and windows, there is also in-store decor that is designed to enhance the customer’s comfort and convenience while shopping. The interiors offer a casual yet premium look and feel, with walls and ceilings decorated in a deep warm grey colour. Basic denim is housed in style in wall panels and merchandised vertically by wash with smallest sizes on top shelves to the largest sizes down. Vintage-looking baskets and bins are used for accessories and easy apparels.