Raymond, one of the India’s leading textile and apparel conglomerate, has launched India’s first branded Khadi label, ‘Khadi by Raymond’.
Raymond seeks to use its brand value to sell Khadi in a range of fabric blends and ready to wear apparel.
Gautam Hari Singhania, CMD, Raymond, said, “It is indeed a moment of pride to have Khadi – the fabric of our nation as a part of our product portfolio. Embodying some of the latest design trends and enhancing its quality Raymond Khadi is set to reposition Khadi as a fabric of choice, in line with the Hon. Prime Minister’s vision of promoting Khadi for Fashion and reinstating our commitment to Make in India initiative.”
This initiative is conceptualized under KVIC mark regulation Act and permits Raymond to promote the sale and marketing of Khadi or Khadi products of village industries or handicrafts and forge links with established marketing agencies through the PPP mode. Under this agreement, Raymond has agreed for a guaranteed minimum procurement of Khadi and Khadi products for a period of 5 years with primary purchases of muslin cotton, wool blends and silk.
VK Saxena, Chairman, KVIC, said, “It is a historical moment that the best brains are coming in to get involved with Khadi. Today the agreement signed between KVIC and Raymond is bearing it's first fruit and the exclusive display of Khadi apparels will open a new avenue for Khadi market and this will serve the cause of rural artisans of our country and support the cause of Hon'ble Prime Minister Shri Narendra Modi for greater use of Khadi by every Indian.”
Raymond Khadi products will be available at KVIC outlets, The Raymond Shops across India and leading ecommerce portals.