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Raymond launches new wool range

Attempts to make wool-based apparel relevant all round the year.

Tags: retail, retailer, news, Raymond

March 06, 2014  |  comments ( 0 )  | 
Raymond launches new wool range

Raymond has launched an all-weather ‘cool’ wool collection in partnership with Australian-based Woolmark Company. 

Peter Ackroyd, Global Strategic Advisor, Woolmark, said, “Indian customers need to understand the versatility and benefits of using wool even in summer."

Similarly, Mrinmoy Mukherjee, Chief Marketing Officer -Lifestyle Business, Raymond, said, “We have attempted to widen the appeal of wool.”

Raymond will also shortly introduce a new garment collection designed by Gaurav Gupta.


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