Raymond opens exclusive Parx store, targets 20 more

Raymond Apparel Ltd is focusing on exclusive retail outlets to grow their casual wear brand, Parx. The first Eastern region exclusive outlet has just been opened in Kolkata.
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Raymond Apparel Ltd is focusing on exclusive retail outlets to grow their casual wear brand, Parx. The first Eastern region exclusive outlet has just been opened in Kolkata. According to the Company, 20 Parx exclusive stores should be up by this fiscal. Last fiscal, the brand turnover was Rs 85 cr while the Company is hoping to touch Rs 120 cr this year. Up till now Parx has relied primarily on Raymond’s textile fabric chain, The Raymond Store.
 
 
 
 
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