Gautam Singhania-led textile major Raymond has shut down its premium brand, Be:Home within two years of its launch.
These stores were located in Mumbai and Delhi and had become non-operational. The real reason of its closure is not revealed. The only explanation cited is that the particular course of action is in line with the company’s ongoing strategic evaluation of brand portfolio and brand consolidation.
Reversing the time, Be:Home was itself re-launched in 2008 to offer the premium range of fashion designer’s collection at lower prices. At the time of its inception in 2001, the brand was named as Be: which discontinued in 2007 and was re-launched in 2008 with the name of Be:Home, which showcased variety of soft furnishings and accessories sourced from across the globe.
The home furnishings segment has many players like the Future Group, Shoppers Stop and Bombay Dyeing, among others.