Realme eyes expanding footprint across India

Realme, one of the fast-emerging smartphone brands in India, is planning to launch shop in 50 cities every quarter as part of the expansion of its offline sales. The company has expanded to 10 cities in January.

Realme announced its plan to expand phase-by-phase to 150 cities during 2019 and establish 20,000 outlets throughout India.

The retail outlets will have all the models, even as the brand has a presence in more than 35 cities in over 3,000 stores, including in Mumbai, Hyderabad, Surat, Ludhiana and Chandigarh.

Madhav Seth, Chief Executive Officer of Realme, said, "Currently Realme's devices were available in top 100 retail outlets in the region of Coimbatore, the brand plans to associate with 500 Realme partners in the entire Tamil Nadu region, including 150 outlets in Coimbatore, by May-end."