Reebok’s Launches Juniors Concept Store

Reebok unveils the new collection showcasing Cartoon Network toon stars The Powerpuff Girls and Ben 10 at the new juniors concept store in Select City Walk, Saket
Reebok, the leading sports brand, launched a new juniors concept store with Indian cricketing sensations “The Pathan Brothers”. The Juniors store is rooted in sports ideology and is a one stop shop for apparel, footwear, accessories and sports equipment for kids in the age group of 4 – 14 years. The brand also launched a new kids’ collection of apparel and accessories in association with India’s number one kid’s channel Cartoon Network called ‘Cartoon Network for Reebok’. The collection caters to boys and girls between the age group of 4 and 9 years, with contemporary designs revolving around popular toon stars Ben 10™, and The Powerpuff Girls (PPG Modern Girls™). The kids’ had a blast at the store’s launch as they got to interact with their favourite cricketers and toon characters who gave a special performance. The new range will be available across all Reebok stores beginning 15 April, 2009. Commenting on the occasion, Sajid Shamim, Executive Director Product and Marketing, Reebok India Company said, “Juniors as a category has huge business potential and we are opening the concept store across the country to provide a one-stop-shop offering an ever exciting and attractive themed product line for kids. Today’s kids are sporty and conscious of what they wear and our products which are high on style and technology cater to their needs and help them fulfill their potential. We realized that kids love toon characters and this prompted us to partner with Cartoon Network and develop merchandise by licensing their iconic characters.” Jibi George, Associate Director, Cartoon Network Enterprises (CNE) said, “We at Cartoon Network Enterprises, the specialized licensing and merchandising division of the number one kids’ channel Cartoon Network, strongly believe in innovative and strategic alliances and are consistently exploring options that enhance the availability and popularity of our products. Our partnership with Reebok brings together two market leaders in their respective genres to offer kids the best of both worlds - Cartoons and Sport. The “Cartoon Network for Reebok” range provides a fresh, new stylized approach to kids` sportswear featuring the globally popular and kid’s favourite Cartoon Network characters like Ben 10™, Ben 10: Alien Force™, Dexter’s Laboratory™, Johnny Bravo™ and The Powerpuff Girls (PPG Modern Girls™) that will have mass appeal with kids across India.” The Spring Summer 2009 “Cartoon Network for Reebok” Boys range, features the action packed Ben Tennyson from one of the network’s biggest and most successful properties worldwide Ben 10™. The line is a collection of cool casuals with a focus on outdoors, thus its’ comfort with style featuring Ben 10 and his uber cool Omnitrix. The navy, deep reds, olive and white color palette ensure hours of non-stop action. Additionally to apparel, kids’ can also treat themselves to cool bags The “Cartoon Network for Reebok” girl collection with The PPG Modern Girls™ is inspired by international fashion trends for spunky girls with active lifestyles. The collection’s theme has a bitter-sweet flavour with pre-dominant pinks, whites and blacks with dashes of yellow, lavender and greens. The graphics are playful and inspired by urban life. The emphasis is on cute and bubbly nature of the PPG modern girl’s, also a direct reflection of Reebok`s target audience. Accessories include trendy bags. The price range of the collection is Rs 699 – Rs 1499 About Reebok India: Reebok started its operations in India in 1995. Headed by Managing Director Mr. Subhinder Singh Prem, Reebok India has a pan-India presence with branch offices in Mumbai, Kolkata and Bangalore and is the market leader with 750 exclusive stores. The Company`s brand vision is fulfilling potential, its mission – Always challenge and lead through creativity. Reeboks brand values are authentic, individualistic, courageous, empowering, innovative and real. Reebok has introduced its internationally acclaimed fitness programs in India, conducted under the banner of Reebok Instructor Alliance, which is dedicated to fitness instructors, personal trainers and health club owners. Reebok has trained and certified more then 1000 trainers till now. About Cartoon Network Enterprises: Cartoon Network Enterprises (CNE), a specialized licensing and merchandising division of Cartoon Network, works towards driving long-term value for the Network and its properties, and is responsible for setting up new businesses leveraging the equity of the characters via consumer products, promotional licensing, home videos, interactive games, publishing, music, etc. Cartoon Network Enterprises has pioneered the Indian licensing and merchandising industry by establishing the concept of promotional licensing with a host of clients in the kids’ space as well as non-traditional, non-kids’ companies. CNE also introduced the concept of third party licensing with the launch of Beyblade. The division was also the first to manage, the licensing mandate of big banner Bollywood movies. CNE also expanded its portfolio and entered the merchandising space with its second Indian kids’ channel POGO, with POGO apparel, home entertainment, activity kits and lots more. Part of the Time Warner Company, Turner International India Pvt. Ltd. is the arm of Turner Broadcasting System. Inc. (TBS) charged with the sales and marketing of Turner’s news and entertainment services in India and South Asia. For more information please contact: Reebok India Company Vaibhav Punj - Brand Manager Phone: 0124 – 412 4129 E-mail: IPAN Anjali Malik / Pallavi Sharma Phone: 011-4249 2160/161 E-mail: pallavi.sharma