Reebok launches new loyalty program 'Unlocked'

This is the first loyalty service the brand has offered.

Reebok, an english footwear and apparel brand, has launched a new loyalty program, Unlocked. This is the first loyalty service the brand has offered.

Just like most loyalty programs, the brand is awarding its points when shoppers buy items. It is also giving points for product reviews, social media interactions and attending events. Members will be having an opportunity to gain rewards from 25 of Reebok's wellness partners.

Matt Blonder, Global Head of Digital, Reebok, said, "Unlocked is fundamentally a value-based program. It rewards our consumers for interacting with our brand. There are points associated with dollars spent, but there are also points associated with social interaction, with account creation and enrichment, event interaction, et cetera."

"Through providing customers incentive to review products and interact with the brand, Reebok will be able to tailor its products, recommendations and the information it shares to better fit its shopper's interests," Blonder added.