Relaxo Retail, a division of Relaxo Footwears Limited, has opened its 101st new store at Haldwani in Uttarakhand. The company is eyeing to touch the 125-store mark by the end of the ongoing fiscal.
The brand had recently achieved the 100-store mark, when the 100th store was opened in April in Delhi.
“There has seen a significant rise in footfalls and profitability across Relaxo Retail Shoppe in the last few years. We are looking forward to cross the 125-store-mark by the end of the ongoing fiscal. We will continue to look out for retail space across the country, especially in tier II and III cities,” said Kewal Dhar, retail head, Relaxo Retail.
The company now possesses a chain of 100 fully integrated stores, spread in a retail area of over 89,350 sq. ft. in states like Punjab, Haryana, Uttar Pradesh, Delhi NCR, Uttarakhand and Gujarat.
The main target audience for Relaxo Footwears Limited is the middle class because of its affordable price range.
Relaxo Footwears started its journey from Shahzada Bagh, Delhi in 1976 and became a listed company in 1995. In 2008, it emerged as the largest footwear producer in India with a capacity of three lakh pair production per day.