Relaxo Footwears Ltd., one of India's leading footwear brands has announced its new brand identity by imbibing the wave of positive transformation within its dynamic core. Taking a futuristic step towards progress, the brand new logo reflects the trust and legacy of Relaxo along with the changing needs of the young Indian consumers.
The new brand identity represents brand's commitment of building successful business relationships and delivering quality products to the ever evolving customers.
Gaurav Dua, Director, Relaxo, said, "With a strong legacy of success & leadership, it was our responsibility to build a future-ready brand Relaxo. We are an ever-evolving brand that has stayed true to the core values of being reliable and approachable across India. With the rebranding exercise, we have also infused youthful and transformational spirit that is important for the growth of internal and external stake holders of the brand.
He further added, "The new Relaxo visual identity signifies effortless movement towards progress. It represents the positive spirit of Relaxo as an enabler to progress."
Relaxo has a strong retail presence in the country with 261 stores spread across 143 cities in 9 states. The brand is expanding its reach aggressively in key target markets in South and West besides its strong presence in Delhi, Haryana, Punjab, UP, Bihar, Jharkhand and North East.