Reliance Brands: Launches Paul & Shark

Reliance Brands brought the third label - Italian luxury sportswear brand Paul & Shark, to the country. The company has formed a 50-50 JV with its Italian partner and will be spending nearly $ 30 million over five years. Reliance Brands president and CEO Darshan Mehta revealed that they intend to have a long term association with the label. The company will come up with stores in Delhi, Mumbai, Hyderabad, Chandigarh and Bangalore. It will further expand depending on the response that these stores get.